Simple but effective. There isn’t really any confusion as to what this shop may stock. Bookshops are becoming less common these days with the increasing trend to ‘upgrade’ (if you wish) to digital media devices in order to read a fable. There is something about a book though, the act of turning a page can’t be ‘replicated’ or ‘upgraded’ in any way. I’m a big fan of digital devices (look at me using one now!), however nothing beats a book.